The Third Option
Why Football’s Toughest Problems Deserve a Different Kind of Answer
Most women’s football clubs don’t have the luxury of time—or the margin for error—to keep solving strategic challenges through trial and error. The pace of the game, the stakes of decision-making, and the pressure to “get it right” are all rising. But the options to find real solutions haven’t kept up.
Clubs typically fall into one of two categories:
- Do it in-house, often without the bandwidth or detachment to see clearly.
- Bring in external consultants, who may understand business—but not football.
Both paths can work, sometimes. But often, they don’t.
That’s why we’ve introduced a third option:
Special Projects.
These are not services. They’re not retainers. They are discreet, high-value assignments built to address a clearly defined objective in a specific time window—with zero fluff.
Scouting a replacement for an injured midfielder in a league with no real data?
SP‑1: Hidden Talent Discovery.
Mapping a club’s next three years from semi-pro to fully professional?
SP‑2: Professionalization Readiness.
Preparing for a critical UEFA qualifier against a team you haven’t seen live in 18 months?
SP‑3: Competitive Intelligence Briefing.
Special Projects don’t follow a template. They follow a need. They’re informed by the same frameworks used in intelligence operations, strategic risk planning, and decision science—fused with our understanding of the women’s game and how it’s actually evolving on the ground.
The reason this works is simple:
Because many of the most urgent problems in women’s football aren’t operational—they’re strategic.
And strategy doesn’t live in dashboards or PowerPoints. It lives in context, intelligence, timing, and trust.
When should a club consider a Special Project?
When internal teams are too close to the issue.
When the answer isn’t in the data.
When you don’t need more information—you need direction.
We only take on a limited number of Special Projects each year.
They’re not public. They’re not published.
They exist to give clubs a temporary edge when the stakes matter most.
Because sometimes, solving the hard problem means choosing the option no one else is thinking about.
The third option.